The brewery of Pedavena (Belluno - Italy)

• Heineken has entrusted the sale of the plant of Pedavena to the UBM of Unicredito Group
• Heineken keeps ambiguous
• Heineken Italia: a behaviour that seems to unboost the potential buyers
• Heineken's ethics
• A moment of prayer for Christmas dedicated to the occupational crisis
• Heineken sells?
• The battle of undersecretary Sacconi
• Many messages arrived to support us
• "Written on paper how much the activity and the structure costs", it is the question for Heineken
• 26 November 2004: signed a document. Is Heineken ready to sell?
• Meeting in Milan of the general coordination of Italian Heineken plants
• The Minister Maroni is interested to the "Pedavena case" and is ready to activate himself for it
• An appeal to the Italian manufacturers. One letter has been sent to Luca Cordero di Montezemolo
• Heineken will subscribe what agreed till now on 26/11/2004
• Meeting with Hon. Di Pietro about the brewery of Pedavena: "I will involve the European Union"
• Apex from Minister Maroni: the head of the ministry of Work and Welfare wants to see clearer in the situation
• 8 November: meeting with Heineken
• von Wunster answers to the Istitutions
• Deputies of Veneto support the brewery of Pedavena
• The mayoralties are united before the meeting of 8th November
• Does Heineken respect the Institutions?
• Institutional table to the Palace of the Province of Belluno
• Assolombarda - 11th of October
• The President of Manufacturers of Belluno Celeste Bortoluzzi: more social responsibility is needed!
• Press notice of Region Veneto n. 1467 of 27/09/2004

What's going on?

Heineken's ethics

Source: internal - 21/12/2004

At the end of November 2004 Heineken Italy achieved the environmental certification ISO 14001 from the Lloyd’s Register.

Massimo Von Wunster, Company Director of Heineken Italia has declared: "In accordance with the moral values of our parent company and conscious of the fact that the care for the environment is not only a problem concerning the authorities but also concerning each single person who can have an influence on the environment, our company has decided long ago to manage and reduce the impact of its activities on the environment, within a continuous process of improvement of the results and of the environmental performances".

In Spring 2004 Heineken Italy has given up the energy-self-sufficiency of the brewery of Pedavena, that derived from wholly renewable sources, by selling its own hydro-electric power plant and by thus buying the electricity from Enel, whose power stations (80 %) are working with non-renewable energy-sources (oil, gas and coal).

This is one of Heineken's peculiar ways to conceive ethics.

• To the members of the Heineken Management Board